HOW IT WORKS

The 30-minute loop that replaces the human in the middle.

Every 30 minutes, the system evaluates every active ad you have. It kills what is losing money, scales what is earning, builds new variants from winning patterns, and settles creators. No one needs to log in for any of it.

What your agency does for $15,000 a month. What the system does for $4,997.

Line by line. No abstraction.

Function
YOUR AGENCY
SEVENTWELVEZ
Creative production
2-4 week turnaround. You brief, wait, review, revise, wait again.
48-hour turnaround. System briefs creators automatically from your winning patterns.
Performance monitoring
Account manager checks dashboards on weekdays during business hours.
System evaluates every active ad every 30 minutes. Weekends included.
Data accuracy
Uses browser pixel data. Accuracy dropped 30% after iOS14. Nobody mentions it.
Server-side verified purchases from your store. What actually sold.
Creative refresh
You notice fatigue. You schedule a call. You brief a new round. 3 weeks pass.
System detects fatigue, extracts winning patterns, briefs new variants. Same day.
Kill/scale decisions
Media buyer reviews weekly. Acts Monday morning for problems that started Friday.
System acts within 30 minutes of the signal. 24/7/365.
Creator management
Account manager emails freelancers. Chases deliverables. Processes invoices net-30.
System auto-matches, auto-QCs, auto-pays via Stripe Connect on delivery.
Compliance
Someone manually checks FTC guidelines before launch. Sometimes.
7-point automated gate on every ad: QC, policy, rights, provenance, tracking, brand safety, platform rules.
Weekend coverage
Nobody is working. Your budget bleeds undetected until Monday.
System runs identically at 3am Saturday as it does at 10am Tuesday.
Cost
$8,000-$25,000/month retainer. Plus separate tools. Plus media buyer salary.
$2,497-$9,997/month. Everything included. No separate tools needed.

One cycle. Eight phases. Every 30 minutes.

PHASE_01

Your brand is studied before a single brief is written.

The system analyzes your past performance, your winning patterns, and your audience behavior before generating a brief. It does not start from a blank template. It starts from what already worked for your specific brand.

PHASE_02

The right creator is matched before you think to ask.

Each brief is matched to the highest-performing creator for your specific category and brief type. AI synthetic creative fills any gap instantly. No brief sits waiting for a creator to respond.

PHASE_03

Every ad passes seven checks before it spends a dollar.

Quality, brand safety, FTC compliance, tracking verification, spend cap validation, provenance check, and platform policy scan. Every ad. Every time. Nothing goes live that should not.

PHASE_04

Your budget tests multiple platforms simultaneously.

Meta, TikTok, and Google receive parallel test variants. You are not betting on one platform. You are finding out which one wins fastest.

PHASE_05

We track what actually sold. Not what Meta says sold.

Server-side conversion tracking records only verified purchases. Not estimated clicks. Not modeled attribution. What your store actually recorded. This is the number every kill and scale decision is built on.

PHASE_06

Losers stop spending your money every 30 minutes.

Every active ad is evaluated against your ROAS floor every 30 minutes. Anything below the floor is killed. Budget moves to what is earning. This runs whether you are logged in or not.

PHASE_07

Creators get paid when the work is done. Automatically.

Partial payment releases on QC pass. Final payment releases on your acceptance or automatically after 7 days. No invoices. No payment requests. The settlement engine handles it.

PHASE_08

Your best ads become the blueprint for what comes next.

The system extracts the 20 traits that made your winning ad work — hook style, pacing, visual pattern, emotional register — and builds the next creative from those patterns. Not from industry templates. From your specific winners.

This runs continuously. The system does not have weekends.

The Journey

How the system operates for each participant in the network.

1

Brief Generation

The system analyzes your brand and automatically generates high-converting creative briefs.

2

Creator Matching

Your brief is instantly routed to the highest-performing creator in your specific niche.

3

Production & QC

Creators produce the content which passes through automated quality and compliance checks.

4

Multi-Platform Launch

Approved creatives are launched simultaneously across Meta, TikTok, and Google.

5

Ground Truth Attribution

Performance is measured against actual server-side sales, not platform-reported estimates.

6

Your CAC goes down while you sleep.

Every 30-minute cycle recovers budget from losing ads and reinvests it into winning patterns. The compounding effect builds over time without requiring your attention.

How Decisions Are Made

Every automated decision follows strict rules to protect your money.

LAYER A

AI Proposes

Analyzes performance data and recommends actions. Kill this ad. Scale that budget. Build a new variant. It never executes on its own.

LAYER B

Rules Validate

Every recommendation is checked against your guardrails: spend caps, ROAS floors, daily limits, and safety rules. If it violates any constraint, it is blocked.

LAYER C

System Executes

Only approved actions run. Every decision is logged with full audit trail. You can see exactly why every dollar was spent.

Green Zone

Fully autonomous. 90% of all actions. Kill losing ads, scale winners, build variants, settle creators.

Yellow Zone

Autonomous with notification. Borderline ROAS, new campaigns under $200, budget reallocations.

Red Zone

Human required. Budget increases over 30%, tracking anomalies, conflicting performance signals.

You control three numbers. The system handles everything else.

ROAS Floor

The minimum return you will accept. Any ad below this number is killed automatically.

Daily Budget Cap

Maximum the system can spend per campaign per day. It will never exceed this.

Human Approval Threshold

Any single decision above this dollar amount requires your explicit approval.

These are the only settings you need. Everything else is handled by the system's rule engine.

The math that prevents your money from disappearing.

Every brand considering automation asks the same question: what if the AI goes rogue? Here is the answer.

01

Budget cap per creative test

The system cannot spend more than your configured cap on any single creative test. If a creative hits the cap, it is killed instantly. Not paused. Killed.

02

Daily spend velocity per creator

No single creator can consume more than your daily limit per day. Atomic SQL counters enforce this. No race conditions.

03

Campaign total hard lock

Your campaign budget is locked at creation. The system physically cannot exceed it. The database rejects the transaction.

04

Red Zone financial threshold

Any autonomous decision involving more than $1,000 in budget changes requires your explicit approval. The Auto-Admin AI is programmatically capped at 3 Red Zone overrides per 24 hours.

05

Three-layer separation

The AI that proposes actions (Layer A) is a different system from the rules that validate them (Layer B, zero AI, pure deterministic code) and the engine that executes them (Layer C). No single component can both propose and execute.

These are not policies. They are code. The system is physically incapable of violating them.

The Underlying Systems

SYS_01

Ad Learning

Learns what works for your specific brand so briefs improve with every campaign instead of starting from scratch.

SYS_02

Ad Evolution

Takes your best-performing ads and builds the next generation from those patterns. Your winners compound over time.

SYS_03

AI Ad Generator

Fills empty campaign slots with AI-generated creative instantly. No brief waits for a creator.

SYS_04

Revenue Tracking

Records only verified purchases from your store. Every kill and scale decision is built on this number and nothing else.

SYS_05

Enforcement System

Runs seven automated checks on every ad before it goes live. Nothing reaches an audience that should not.

SYS_06

Spend Protection

Hard caps on spend per ad, per creator, per campaign. The system cannot exceed limits you set. Not even automatically.

What you are paying for today vs. what the system does

Manual Process
SevenTwelvez
Creative production
Creator network + AI generation + automated variant building
Ad account management
Automated multi-platform deployment
Performance monitoring
30-minute evaluation cycles, 24/7
Creative testing
Simultaneous variant racing with automatic kill/scale
Reporting
Real-time activity feed with full audit trail
Creative refresh
New variations built automatically from what's working

The average DTC brand loses 2.3 days of ad spend before a human notices a creative is dying.

At $500/day in ad spend, that is $1,150 of wasted budget per creative.

If you are running 3 creatives, that is $3,450 per week your team did not catch in time.

At 2am on a Saturday, no one is checking. The system is.

The Math

$3,450
Average weekly budget lost to dying ads before a human catches them
30min
How long the system waits before acting on that signal
0
Humans required between the signal and the action

Manual optimization happens when someone remembers to check. This runs every 30 minutes, around the clock.

Every day this runs without your ads in it is a day your worst-performing creative is still spending your money

Every day this runs without your ads in it is a day your worst-performing creative is still spending your money.
The sandbox runs on real logic with synthetic data. No email required.